Insights

Reshaping the way eCommerce thinks about online sales.
Find info on how and why to engage in personal selling online, news on coviewing technology and the latest on Oct8ne.

Success story: Decántalo increases its CRO to 20% by proactively and visually recommending its wines

Do we eat with our eyes? Decántalo is an e-commerce specializing in Spanish and international wines who, through their online store, have created a space for the whole winemaking sector: wineries, sommeliers and consumers. From their over 1000 m2 Barcelona warehouse, they manage the entire sales process: product stocking, wine conservation, logistics and personalized assistanceKeep reading

Why visual customer service is essential for B2B companies

Contact with customer service is one of the most important factors in the customer experience lifecycle. When B2B companies offer products and / or services for commercial purposes, they require a more complete purchasing process: the relationship is longer and they need continual assistance. If you’re a B2B company, are you emphasizing the customer experienceKeep reading

Smart Generation increases the CRO to 30% thanks to the visual customer service

Smart Generation is our first case of international success. This Italian company started as a startup in 2015 and now, four years later, it already has a traffic of 50,000 monthly visits on its website. This e-commerce found its niche market selling Apple refurbished products for two reasons: to provide better prices to users and reduce environmental impact.Keep reading

Write SEO-friendly blog posts like an expert

You may have your blog all set and your putting to use your awesome blog-writing skill but are getting the desired traffic? If you want more and you know that you deserve more recognition, you need to make your blog SEO-friendly. If you don’t optimize the posts correctly, you won’t be able to drive trafficKeep reading

How to reduce e-commerce costs thanks to customer service

When we talk about e-commerce, we’re talking about an investment. To open an online store, we need a budget: the cost of the website, maintenance, payment gateway, stock, photos and logistics. To position it, we need to spend money on SEO; to capture traffic, on SEM; and to retain customers, on e-mail marketing and customerKeep reading

How to give customer service a personal touch when using a livechat

Connecting with the customer is essential. There are a ton of statistics that confirm it, like 64% of consumers believe that the customer experience is more important than the price when they decide to make a purchase. At Oct8ne, we always talk about the importance of personalization, but how do we get that personal touch?Keep reading

Success story: Luxenter increases CRO up to 18% by showing products with Oct8ne

Luxenter is a company that’s been in the jewelry business for more than 40 years. Since 2012, they’ve also made their way into the online world to sell their collections and creative designs and are constantly looking for trends. Despite their experience, Luxenter, like any fashion company, has a handicap when selling online: customers can’tKeep reading

10 Tips to grow your e-commerce store with Content Marketing

Content marketing is known for being the cheapest type of digital marketing currently available to entrepreneurs and business owners all over the world. Moreover, it is also extremely effective and can often work better than any other type of digital marketing.

When, how, and why do Seasonal E-mail Marketing?

Each year there are special days like Valentine’s Day, Mother’s Day, Halloween, CyberDays, and especially Black Friday that have become unbeatable opportunities for businesses. It’s important to take advantage of these dates with seasonal e-mail marketing. Sending a greeting to your customers on these days or giving them special surprises or gifts is an effectiveKeep reading

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