Insights

Reshaping the way eCommerce thinks about online sales.
Find info on how and why to engage in personal selling online, news on coviewing technology and the latest on Oct8ne.

When, how, and why do Seasonal E-mail Marketing?

Each year there are special days like Valentine’s Day, Mother’s Day, Halloween, CyberDays, and especially Black Friday that have become unbeatable opportunities for businesses. It’s important to take advantage of these dates with seasonal e-mail marketing. Sending a greeting to your customers on these days or giving them special surprises or gifts is an effectiveKeep reading

Six hacks to capitalize on your CRM with active analytics and visual assistance

Having a tool where you can collect and organize your customers’ information is vital for any company, at least this is what we think at Oct8ne and Webtrekk. Customer Relationship Manager is still a term that encompasses a wide set of features. Not only does this let you centralize your customer’s data but you canKeep reading

How and when to request a customer’s email address

Of all the channels that can bring us qualified traffic and sales to our online store, e-mail is still the most consistent and the one that provides the best ROI. However, getting our customer’s contact information isn’t as simple as asking them and waiting patiently for them to facilitate it.

Success story: Oct8ne increases Textura’s conversion up to 23.60%

Textura is a great reference for home decor. Since 1979, every home lover has brought the harmony of this brand to their home. Its products, which trend toward simplicity, make up an extensive catalog and therefore, assistance is very personal to the brand, “Behind every recommendation there’s a team of people who know our catalog.”

Multi-channel customer service: a necessity

The Internet has changed everything for businesses and customers. In a world where contact routes, advertising effects, and sales channels are multiplied, customer service has to be multi-channel to meet the customer’s expectations.

Why you should have a customer-centric company

Onetrend that’s been upheldsince the beginning of modern marketing is customer-centric companies. Focusing everything on the customer was already being done in retail at the start of the last century and it’s now being adopted consistently by modern e-commerce. Why? Because it works.

What usability can do for customer service (and vice versa)

We have a tendency to divide a company’s different departments like they’re watertight. In this post we are going to talk about how the customer’s experience can do a lot for your website’s customer service.

Voice assistants and the future of customer service

The number of devices compatible with voice assistants is increasing. From speakers to smartphones, it always seems like we have someone ready to answer our questions and help us. This is true in all areas, but do voice assistants also have a role in customer service, or will they?

Success story: Oct8ne increases Electrodomésticos Miró sales by 30%

It’s been a while since Electrodomésticos Miró started working with us. This specialized e-commerce has an extensive product catalog because it extends its market niche to other sectors like technology, computers, photography or phones, in addition to large and small appliances. We spoke with Francesc Barrio, CCO of Somos Sinapsis, an agency that manages e-commerce,Keep reading

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