A fundamental aspect for success in the online world is guaranteeing a good experience for the user: in using the store, attention pre- and post-sale, products, etc. Therefore, today we’re going to talk about an aspect that definitely contributes to guaranteeing that experience: usability. This is an aspect that’s still overlooked many times, either dueKeep reading

Maybe you’re not completely aware, but surfing and the usability of your online store could be frustrating your customers and, therefore, thwarting sales. Let’s talk about the customer experience and the mistakes that are costing you money.

Summer is here and we’ll start noticing it any time now. We’re not only worried about the rise in temperature, which of course we are, we’re also concerned about the time we have to start preparing the webpage for our online store. Seasonality can be tricky, so sign up for these tips on how toKeep reading

If you’re wantingto grow your subscriber lists, you probably already have the most effective channel at your disposal to attract, retain, and sell more to your target audience: email marketing. Of course, you have to ask yourself what the best ways to create a quality database are, since that’s the key to success.

Even before photography was invented, advertisements were used in the press as illustrations to capture readers’ attention. In the digital world, the distance between the image / ad and our online store is less than a couple of clicks away. Let’s find out how we can make the most of the impact of visual marketingKeep reading

If you usually fly out of Spain, I’m sure you’ve seen the BADTORO image in every Duty Free at the airport. Since Jordi Nogués created the brand in 2005; the products featuring the friendly, rebel bull have spread around the world from shirts, caps, cups, and even to food items. Now Nogués has taken theKeep reading

There are several obstacles when an e-commerce wants to open its doors to the international market: legal framework, logistics management, and customs taxes. Orchestrating everything isn’t easy and therefore, something as important as customer service is often left behind. One of the first things you did was translate the website but, what language are youKeep reading

Every website should optimize its positioning. But do you know how to position SEO for an online store? Many e-commerce want to improve their Google ranking and they encounter more hassles than benefits when they start, so we’ll clear them up step by step. 

Let’s take a look at one of the most competitive industries on the Internet. Throughout this post we’ll focus on three very clear insights, three situations that represent the challenges of the travel sector and how Oct8ne’s livechat can represent a solution by becoming a new sales channel for hotels.