The Internet has changed everything for businesses and customers. In a world where contact routes, advertising effects, and sales channels are multiplied, customer service has to be multi-channel to meet the customer’s expectations.

Onetrend that’s been upheldsince the beginning of modern marketing is customer-centric companies. Focusing everything on the customer was already being done in retail at the start of the last century and it’s now being adopted consistently by modern e-commerce. Why? Because it works.

We have a tendency to divide a company’s different departments like they’re watertight. In this post we are going to talk about how the customer’s experience can do a lot for your website’s customer service.

The number of devices compatible with voice assistants is increasing. From speakers to smartphones, it always seems like we have someone ready to answer our questions and help us. This is true in all areas, but do voice assistants also have a role in customer service, or will they?

It’s been a while since Electrodomésticos Miró started working with us. This specialized e-commerce has an extensive product catalog because it extends its market niche to other sectors like technology, computers, photography or phones, in addition to large and small appliances. We spoke with Francesc Barrio, CCO of Somos Sinapsis, an agency that manages e-commerce,Keep reading

For many companies, customer service is simply a support department. But you should rethink it: you have toredefine the concept of customer service to make it more human, closer, visual and ‘physical’ and consequently, it will be more effective and more sales-oriented.

Today we’re celebrating Prestashop’s #eSuccessBCN and we want to talk about one of the most-used platforms for e-commerce in the Spanish-speaking market. Like many other online business solutions, it presents a series of problems at the conversion level.

We have a new member on the team! We integrated Webtrekk, that has become the leading analytics platform in the German market. With this link, you’ll be able to measure all user interactions with Oct8ne to optimize your customer service strategy and have an even broader view of your users’ behavior.

Talking about the importance of Social Media for e-commerce is something that no longer seems necessary. We all know how relevant this channel is in a store’s strategy butwhat isn’t always clear is what strategy brings traffic from social networks to your online store. Has your store been able to do it?