In this article we’re going to distinguish two concepts that are often confused: the differences between chat bots and Artificial Intelligence. They are two closely related terms, but really, [...]
Building trust in your business is essential to attracting customers because, once they get to you, your products and service will do the rest. And when a company is committed to doing things [...]
We’re starting this post with a tip: if you haven’t yet gotten your e-commerce ready for Christmas, you should start right now so you don’t have problems later at a critical time of year for [...]
What emotional marketing is and what it’s based on Our emotions are behind 80% of our purchasing decisions. We think we’re doing it rationally, but neuromarketing studies based on emotional [...]
Why it’s important to have a sustainable business in 2022 Having a sustainable business has become essential, not only for our planet, but also for our companies to function properly. [...]
It’s a fairly common practice but not everyone knows how to tag products on social media and it can be pretty interesting. At this point we don’t think we need to talk about the importance of [...]
Technology has done a lot for marketing and in just a few years we’ve reached a level of sophistication not seen before. But, you know what the best thing about this is? At the same time, it’s [...]
The craziest days for e-commerce are coming soon. We know that Black Friday and Cyber Monday mark the start of the busiest time frame and we better be ready. Any tool that helps us be more [...]