Today we’re celebrating Prestashop’s #eSuccessBCN and we want to talk about one of the most-used platforms for e-commerce in the Spanish-speaking market. Like many other online business solutions, it presents a series of problems at the conversion level.
The first thing we need to clarify is that it’s not a software problem, rather Prestashop, Magento, Woocommerce or Salesforce, are solutions aimed at responding to someone who needs an online store. This implies having a basic kit that lets you create a standard purchasing process, but it’s not optimized.
According to the latest Flat 101 study on conversion, the checkout that converts the most does so in three steps:
This checkout isn’t what we find installed in most online stores. Usually we only find one of the steps.
One Page Checkout PrestaShop is a module where you can kill two birds with one stone. Summarize these three steps(registration, logistics and payment) on one page to maximize your online store conversions, which will allow you to:
This is obtained from the module in several ways:
Increasing conversions to sales when a customergets to checkout has never been so easy for Prestashop users!
Jehyson Bustamante @PresTeamShop
CEO & Founder PresTeamShop
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Thank you!
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