In this article we’re not going to talk about the typical payment methods that everyone knows, like TPV, PayPal, wire transfer, or cash on delivery. Instead, we’ll go more in-depth: the latest payment trends on and offline will end up converging thanks to omnichannel interaction.
Do you know which methods we can use to make purchases both in the online world as well as in the real world?
The first of these innovations or trends is the payment bracelet. These bracelets that allow us to pay simply by scanning them over a dataphone using contactless technology. The bracelets are set up to make micropayments like buying bread or a newspaper, as well as more expensive purchases in a clothing store like Zara.
Another payment method that has become trendy is Twyp Cash, recently launched by ING Direct. This technology allows us to make payments from our mobile phone without having our credit cards in hand. As with the payment bracelets, this method is extremely useful for micropayments and larger purchases.
Payment gateways are also a new trend; well, now maybe not so new. Systems like Adyen or Stripe will let us integrate our e-commerce with a number of international payment methods using a simple plugin. Furthermore, we can define payment stipulations, like not activating 3D Secure when a payment is less than a certain amount of money or showing 3D Secure to a certain user or group of users once we’re sure they’ll pay.
Lastly, one of my favorite pieces of technology is from Sequra. It allows you to pay for the product once you’ve tried it, giving you a margin to test it out at home first. And how exactly do they do this magic?, we ask ourselves. Sequra makes sure that the payment is made but if it doesn’t go through, they pay it, ensuring that all advantages go to the merchant.
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