{"id":755,"date":"2020-07-01T07:39:27","date_gmt":"2020-07-01T07:39:27","guid":{"rendered":"https:\/\/oct8ne.com\/?page_id=755"},"modified":"2023-10-24T07:38:10","modified_gmt":"2023-10-24T07:38:10","slug":"caso-exito-textura","status":"publish","type":"page","link":"https:\/\/oct8ne.com\/es\/caso-exito-textura","title":{"rendered":"Caso de \u00e9xito: Textura"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row fullwidth=\u00bbtrue\u00bb fullwidth_content=\u00bbfalse\u00bb css=\u00bb.vc_custom_1581955251939{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}\u00bb][vc_column][mk_fancy_title tag_name=\u00bbh1&#8243; color=\u00bb#4f4f4f\u00bb size=\u00bb28&#8243; font_weight=\u00bbbold\u00bb margin_bottom=\u00bb0&#8243; font_family=\u00bbnone\u00bb]Caso de \u00e9xito: Textura[\/mk_fancy_title][vc_column_text el_class=\u00bbfont-size-16&#8243; css=\u00bb.vc_custom_1593588894615{margin-bottom: -30px !important;}\u00bb]Textura es un gran referente en decoraci\u00f3n de hogar. Desde 1979, todo\u00a0<em>home lover<\/em>\u00a0ha llevado la armon\u00eda de esta marca a su casa. Sus productos, que apuestan por la sencillez, conforman un amplio cat\u00e1logo y, por eso, para la marca,\u00a0<strong>el asesoramiento es algo muy personal:<\/strong>\u00a0\u00abDetr\u00e1s de cada recomendaci\u00f3n hay un equipo de personas que conoce nuestro cat\u00e1logo\u00bb.<span id=\"more-7700\"><\/span><\/p>\n<p>Laura Cabrera,\u00a0que\u00a0forma parte del departamento de e-commerce de Textura, nos ha contado la experiencia que han tenido con Oct8ne y\u00a0<strong>c\u00f3mo ha mejorado su ratio de conversi\u00f3n<\/strong>. \u00abLa atenci\u00f3n que recibe un cliente debe ser r\u00e1pida, personal y especializada. No nos limitamos a responder dudas, sino a aconsejar al cliente\u00bb.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=\u00bbtrue\u00bb fullwidth_content=\u00bbfalse\u00bb css=\u00bb.vc_custom_1593585906030{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}\u00bb][vc_column][vc_single_image image=\u00bb756&#8243; img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][\/vc_column][\/vc_row][vc_row fullwidth=\u00bbtrue\u00bb fullwidth_content=\u00bbfalse\u00bb css=\u00bb.vc_custom_1593588958321{padding-top: 20px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}\u00bb][vc_column][mk_fancy_title color=\u00bb#4f4f4f\u00bb size=\u00bb28&#8243; font_weight=\u00bbbold\u00bb margin_bottom=\u00bb0&#8243; font_family=\u00bbnone\u00bb]El impacto de Oct8ne en las ventas de Textura[\/mk_fancy_title][vc_column_text el_class=\u00bbfont-size-16&#8243; css=\u00bb.vc_custom_1593589133669{margin-bottom: -30px !important;}\u00bb]\u00abComenzamos a utilizar\u00a0<a href=\"https:\/\/oct8ne.com\/es\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Oct8ne (abre en una nueva pesta\u00f1a)\">Oct8ne<\/a>\u00a0porque nos pareci\u00f3 un proyecto muy interesante para\u00a0<strong>acercarnos a nuestros clientes<\/strong>\u00a0y es la \u00fanica herramienta que nos permite mostrar los productos e interactuar con el cliente en tiempo real\u00bb, explica Cabrera.<\/p>\n<p>Nuestro software de atenci\u00f3n al cliente visual permite integrar el cat\u00e1logo de la tienda online para compartir im\u00e1genes y v\u00eddeos de cada producto dentro del chat mientras se est\u00e1 manteniendo una conversaci\u00f3n con el usuario. Textura ha sabido beneficiarse de esta funcionalidad:<\/p>\n<ul>\n<li><strong>Los agentes muestran una media de 4,5 productos en cada sesi\u00f3n, lo que ha conseguido aumentar la conversi\u00f3n al 23,60%.<\/strong><\/li>\n<\/ul>\n<p>\u00abQuer\u00edamos ofrecer una venta m\u00e1s cercana y profesional adem\u00e1s de solucionar las dudas de nuestros clientes de manera inmediata. Poder atender a un cliente como si estuviese en una de nuestras tiendas f\u00edsicas es una gran t\u00e9cnica de venta personalizada; respondemos dudas de calidad del producto que salvan muchas ventas en el \u00faltimo momento\u00bb.<\/p>\n<ul>\n<li><strong>El 74% de las consultas de Textura son preguntas relacionadas con el producto. Oct8ne ha conseguido, tambi\u00e9n, convertir al 18,52% de tr\u00e1fico que vuelve a la p\u00e1gina despu\u00e9s de hablar con un agente.<\/strong><\/li>\n<\/ul>\n<p>\u00abPodemos mostrar directamente a un usuario el producto que est\u00e1 buscando. Le ahorramos tiempo a ellos y agilizamos nuestro proceso de venta. Oct8ne supera nuestras expectativas. Tenemos la informaci\u00f3n de los art\u00edculos que ha visto el usuario y cu\u00e1les ha a\u00f1adido al carrito. Adem\u00e1s, nuestros agentes pueden enviarle recomendaciones\u00bb.<\/p>\n<ul>\n<li><strong>Textura tiene un gran tr\u00e1fico en su web, pero s\u00f3lo el 15,8% de las visitas se dirige al chat proactivamente para exponer sus dudas. Con Oct8ne, el 84% de los usuarios ha hablado con un agente gracias a una gran estrategia de triggers.<\/strong><\/li>\n<\/ul>\n<p>Textura buscaba aumentar la captaci\u00f3n de los usuarios y ha establecido una estrategia de segmentaci\u00f3n para los distintos perfiles de cliente: \u00abPor ejemplo, cuando un usuario ha visitado varias fichas de producto, les ofrecemos ayuda disparando el chat autom\u00e1ticamente\u00bb, explica Cabrera. \u00abDe esta manera,\u00a0<strong>nos\u00a0<a href=\"https:\/\/oct8ne.com\/es\/blog\/triggers-dudas-clientes\/\" target=\"_blank\" rel=\"noopener noreferrer\">adelantamos a las dudas del cliente<\/a><\/strong>\u00a0y, de paso, podemos mostrar art\u00edculos similares a los que ha consultado\u00bb.<\/p>\n<p>\u00abAl poder gestionar varios chats al mismo tiempo, no dejamos a ning\u00fan usuario sin atender. Lo que nos permite, tambi\u00e9n, desarrollar estrategias de venta. No s\u00f3lo mostramos productos complementarios para aumentar el valor del carrito, sino que les recordamos las promociones actuales. Anteriormente quedaban muchas ventas incompletas por falta de informaci\u00f3n\u00bb.<\/p>\n<p>\u00abAdem\u00e1s, obtenemos mucha informaci\u00f3n de lo que buscan los clientes y de los datos que faltan en nuestra web, por lo que tambi\u00e9n nos ha ayudado a realizar muchas mejoras a nivel de user y customer experience\u00bb, afirman desde Textura.<\/p>\n<p>Todos los porcentajes que reflejan el caso de \u00e9xito de Textura se han extra\u00eddo de los resultados de la empresa del pasado mes de enero. Pero, entre las buenas cifras, tambi\u00e9n destacan que ha aumentado la satisfacci\u00f3n del usuario durante la fase final de compra.<\/p>\n<p>Si quieres seguir leyendo sobre la importancia del apoyo visual en la atenci\u00f3n al cliente, tambi\u00e9n puedes leer el caso de \u00e9xito de\u00a0<a href=\"https:\/\/oct8ne.com\/es\/blog\/caso-exito-electrodomesticos-miro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Electrodom\u00e9sticos Mir\u00f3<\/strong><\/a>\u00a0o las razones por las que\u00a0<strong><a href=\"https:\/\/ecommerce-news.es\/el-caso-de-exito-de-tienda-valentina-apuesta-por-la-atencion-al-cliente-visual-82584\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" Tienda Valentina. (abre en una nueva pesta\u00f1a)\">Tienda Valentina\u00a0<\/a><\/strong>ha elegido a Oct8ne como su\u00a0<a href=\"https:\/\/oct8ne.com\/es\/blog\/personal-shopper-ecommerce-moda\/\" target=\"_blank\" rel=\"noopener noreferrer\">personal shopper<\/a>\u00a0online.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=\u00bbtrue\u00bb fullwidth_content=\u00bbfalse\u00bb css=\u00bb.vc_custom_1693909142727{background-color: #ffffff !important;}\u00bb][vc_column][vc_empty_space height=\u00bb10px\u00bb][vc_row_inner el_class=\u00bbgradient-color-box book-a-demo-oct8ne\u00bb css=\u00bb.vc_custom_1693909207205{border-radius: 10px !important;}\u00bb][vc_column_inner width=\u00bb1\/2&#8243;][vc_empty_space height=\u00bb96px\u00bb el_class=\u00bbdont-show-on-mobile\u00bb][mk_fancy_title font_family=\u00bbnone\u00bb el_class=\u00bbtext-on-mobile text-1&#8243;]\n<p style=\"text-align: center;\"><strong style=\"color: white !important; font-size: 32px;\">Prueba ahora el chat de Oct8ne gratis<\/strong><\/p>\n[\/mk_fancy_title][vc_empty_space height=\u00bb30px\u00bb el_class=\u00bbdont-show-on-mobile\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbdont-show-on-mobile\u00bb][vc_btn title=\u00bbProbar Oct8ne ahora\u00bb color=\u00bbwarning\u00bb align=\u00bbcenter\u00bb link=\u00bburl:https%3A%2F%2Fsecure.oct8ne.com%2FSignUp%2FStepOne%3Flang%3Des-Es\u00bb el_class=\u00bbawesome-button move-button-center button-on-mobile\u00bb][mk_fancy_title size=\u00bb18&#8243; font_family=\u00bbnone\u00bb el_class=\u00bbtext-2&#8243;]\n<p style=\"font-size: 24px; color: white !important; text-align: center;\"><em>Sin tarjetas de cr\u00e9dito<\/em><\/p>\n[\/mk_fancy_title][vc_empty_space height=\u00bb30px\u00bb el_class=\u00bbdont-show-on-mobile\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb10px\u00bb][\/vc_column][\/vc_row][vc_row fullwidth=\u00bbtrue\u00bb fullwidth_content=\u00bbfalse\u00bb css=\u00bb.vc_custom_1693909301999{background-color: #ffffff !important;}\u00bb][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row fullwidth=\u00bbtrue\u00bb fullwidth_content=\u00bbfalse\u00bb css=\u00bb.vc_custom_1587552342725{padding-top: 30px !important;background-color: #3b3e4b !important;}\u00bb][vc_column][vc_column_text align=\u00bbcenter\u00bb el_class=\u00bbtext-color-white\u00bb css=\u00bb.vc_custom_1587551318841{margin-bottom: 0px !important;}\u00bb]Compa\u00f1\u00edas de todos los tama\u00f1os conf\u00edan en Oct8ne para incrementar sus ventas:[\/vc_column_text][mk_clients count=\u00bb-1&#8243;][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1581957262650{margin-top: 50px !important;}\u00bb el_class=\u00bbcontact-area\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/6&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb2\/3&#8243;][vc_column_text css=\u00bb.vc_custom_1581955704499{margin-bottom: 0px !important;}\u00bb]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f7-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"7\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/pages\/755#wpcf7-f7-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"7\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f7-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.3\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div id=\"form\">\n<\/div>\n<h3 class=\"white-title\"><b>Descubre lo que Oct8ne puede hacer por ti<\/b>\n<\/h3>\n<div class=\"vc_row\">\n\t<div class=\"vc_col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre\" value=\"\" type=\"text\" name=\"nombre\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"(+XX) Tel\u00e9fono\" value=\"\" type=\"tel\" name=\"telefono\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"web-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Web empresa\" value=\"\" type=\"text\" name=\"web-empresa\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"vc_row\">\n\t<div class=\"vc_col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"policy-acceptance\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"policy-acceptance\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto los t\u00e9rminos y condiciones de la <a href=\"\/politica-privacidad\/\" target=\"_blank\">pol\u00edtica de privacidad<\/a><\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n<\/p>\n<span class=\"wpcf7-form-control-wrap utm_campaign\" data-name=\"utm_campaign\"><input type=\"hidden\" name=\"utm_campaign\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<span class=\"wpcf7-form-control-wrap utm_medium\" data-name=\"utm_medium\"><input type=\"hidden\" name=\"utm_medium\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<span class=\"wpcf7-form-control-wrap utm_source\" data-name=\"utm_source\"><input type=\"hidden\" name=\"utm_source\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<span class=\"wpcf7-form-control-wrap utm_content\" data-name=\"utm_content\"><input type=\"hidden\" name=\"utm_content\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<span class=\"wpcf7-form-control-wrap gclid\" data-name=\"gclid\"><input type=\"hidden\" name=\"gclid\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row fullwidth=\u00bbtrue\u00bb fullwidth_content=\u00bbfalse\u00bb css=\u00bb.vc_custom_1581955251939{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}\u00bb][vc_column][mk_fancy_title tag_name=\u00bbh1&#8243; color=\u00bb#4f4f4f\u00bb size=\u00bb28&#8243; font_weight=\u00bbbold\u00bb margin_bottom=\u00bb0&#8243; font_family=\u00bbnone\u00bb]Caso de \u00e9xito: Textura[\/mk_fancy_title][vc_column_text el_class=\u00bbfont-size-16&#8243; css=\u00bb.vc_custom_1593588894615{margin-bottom: -30px !important;}\u00bb]Textura es un gran referente en decoraci\u00f3n de hogar. Desde 1979, todo\u00a0home lover\u00a0ha llevado la armon\u00eda de esta marca a su casa. Sus productos, que apuestan por la sencillez, conforman un amplio cat\u00e1logo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-755","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"oct8ne.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"La imagen destacada debe tener al menos 200 por 200 p\u00edxeles para que Facebook y otros sitios de redes sociales puedan 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