Insights

Multi-channel customer service: a necessity

The Internet has changed everything for businesses and customers. In a world where contact routes, advertising effects, and sales channels are multiplied, customer service has to be multi-channel to meet the customer’s expectations.

Why you should have a customer-centric company

Onetrend that’s been upheldsince the beginning of modern marketing is customer-centric companies. Focusing everything on the customer was already being done in retail at the start of the last century and it’s now being adopted consistently by modern e-commerce. Why? Because it works.

What usability can do for customer service (and vice versa)

We have a tendency to divide a company’s different departments like they’re watertight. In this post we are going to talk about how the customer’s experience can do a lot for your website’s customer service.

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