{"id":8305,"date":"2020-12-15T11:46:20","date_gmt":"2020-12-15T11:46:20","guid":{"rendered":"https:\/\/oct8ne.com\/?page_id=8305"},"modified":"2023-10-24T07:38:52","modified_gmt":"2023-10-24T07:38:52","slug":"caso-successo-textura","status":"publish","type":"page","link":"https:\/\/oct8ne.com\/it\/caso-successo-textura","title":{"rendered":"Caso di successo: Textura"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1581955251939{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column][mk_fancy_title tag_name=&#8221;h1&#8243; color=&#8221;#4f4f4f&#8221; size=&#8221;28&#8243; font_weight=&#8221;bold&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221;]Caso di successo: Textura[\/mk_fancy_title][vc_column_text el_class=&#8221;font-size-16&#8243; css=&#8221;.vc_custom_1608031807459{margin-bottom: -30px !important;}&#8221;]Textura \u00e8 un eCommerce di riferimento del settore Home Decore. Dal 1979, tutti gli home lover hanno scelto l\u2019armonia di questo marchio per la propria casa. I suoi prodotti, all\u2019insegna della semplicit\u00e0, compongono un ampio catalogo e, quindi, per il marchio,<strong>\u00a0il consiglio \u00e8 qualcosa di molto personale<\/strong>: \u201cDietro ogni raccomandazione c\u2019\u00e8 un team di persone che conoscono il nostro catalogo\u201d.<\/p>\n<p>Laura Cabrera, che fa parte del dipartimento e-commerce di\u00a0<a href=\"https:\/\/www.textura-interiors.com\/?utm_source=oct8ne&amp;utm_medium=post&amp;utm_campaign=caso-exito\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Textura (opens in a new tab)\">Textura<\/a>, ci ha raccontato l\u2019esperienza che hanno avuto con Oct8ne e di<strong>\u00a0come ha migliorato il loro tasso di conversione<\/strong>. \u201cL\u2019attenzione che un cliente riceve deve essere veloce, personale e specializzata. Non ci limitiamo a rispondere alle domande, ma a consigliare il cliente\u201d.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1593585906030{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_single_image image=&#8221;756&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1593588958321{padding-top: 20px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column][mk_fancy_title color=&#8221;#4f4f4f&#8221; size=&#8221;28&#8243; font_weight=&#8221;bold&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221;]\n<p class=\"color-orange\">L\u2019impatto di Oct8ne sulle vendite di Textura<\/p>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;font-size-16&#8243; css=&#8221;.vc_custom_1608032198811{margin-bottom: -30px !important;}&#8221;]\u201cAbbiamo iniziato a utilizzare\u00a0<a href=\"https:\/\/oct8ne.com\/it\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Oct8ne (opens in a new tab)\">Oct8ne<\/a>\u00a0perch\u00e9 ci sembrava un progetto molto interessante\u00a0<strong>per avvicinarci ai nostri clienti\u00a0<\/strong>ed \u00e8 l\u2019unico strumento che ci permette di visualizzare i prodotti e interagire con il cliente in tempo reale\u201d, spiega Cabrera.<\/p>\n<p>Il nostro software di assistenza clienti visiva consente di integrare il catalogo del negozio online per condividere immagini e video di ogni prodotto all\u2019interno della chat mentre \u00e8 in corso una conversazione con l\u2019utente. Textura ha tratto diversi benefici da questa funzionalit\u00e0:<\/p>\n<ul>\n<li><strong>Gli agenti mostrano una media di 4,5 prodotti in ogni sessione, che \u00e8 riuscita ad aumentare la conversione al 23,60%.<\/strong><\/li>\n<\/ul>\n<p>\u201cVolevamo offrire un sevizio di vendita personalizzato e professionale oltre a risolvere immediatamente i dubbi dei nostri clienti. Poter servire un cliente come se fosse in uno dei nostri punti vendita fisici \u00e8 un\u2019ottima tecnica di vendita personalizzata; rispondiamo a domande sulla qualit\u00e0 del prodotto che ci aiutano ad evitare possibili abbandoni di carrello\u201d.<\/p>\n<ul>\n<li><strong>Il 74% delle richieste di Textura sono domande relative al prodotto. Oct8ne inoltre \u00e8 riuscito a convertire il 18,52% degli utenti che fanno ritorno alla pagina dopo aver parlato con un agente.<\/strong><\/li>\n<\/ul>\n<p>\u201cPossiamo mostrare direttamente a un utente il prodotto che sta cercando. Risparmiamo tempo e agilizziamo il nostro processo di vendita. Oct8ne ha superato le nostre aspettative. Ci fornisce\u00a0 informazioni preziose come lo storico dei prodotti visti dall\u2019utente, e quelli aggiunti al carrello. Inoltre, i nostri agenti possono consigliare attivamente prodotti ai clienti attraverso la chat .<\/p>\n<ul>\n<li><strong>Textura ha un traffico elevato sul suo sito web, ma solo il 15,8% delle visite apre proattivamente la chat per esporre i propri dubbi. Con Oct8ne, l\u201984% degli utenti ha parlato con un agente grazie al fatto che questo ecommerce ha implementato un\u2019ottima strategia di triggers.<\/strong><\/li>\n<\/ul>\n<p>Textura aveva come obbiettivo quello di aumentare l\u2019acquisizione di utenti, per questo ha stabilito una strategia di segmentazione con differenti parametri: \u201cAd esempio, quando un utente ha consultato diversi prodotti, gli offriamo aiuto attivando automaticamente la chat\u201d, spiega Cabrera. \u201cIn questo modo,\u00a0<strong><a href=\"https:\/\/oct8ne.com\/it\/blog\/triggers-dubbi-clienti\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">anticipiamo i dubbi del cliente<\/a><\/strong>\u00a0e inoltre, possiamo mostrare articoli simili a quelli che ha consultato\u201d.<\/p>\n<p>\u201cPotendo gestire pi\u00f9 chat contemporaneamente, non lasciamo nessun utente incustodito. Il che ci permette anche di sviluppare strategie di vendita. Non mostriamo solo prodotti complementari per aumentare il valore del carrello, ma ti ricordiamo le promozioni in corso. In precedenza c\u2019erano molte vendite incomplete a causa della mancanza di informazioni.<\/p>\n<p>\u201cInoltre, otteniamo molte informazioni su ci\u00f2 che i clienti stanno cercando e su possibili dati mancanti sul nostro sito Web, quindi ci ha anche aiutato a fare molti miglioramenti a livello di esperienza utente e cliente\u201d, dicono da Textura.<\/p>\n<p>Tutte le percentuali che riflettono il caso di successo di Textura sono state tratte dai risultati dell\u2019azienda dello scorso gennaio 2019. L\u2019 ecommerce Textura, tra i dati positivi, evidenzia anche che la soddisfazione degli utenti \u00e8 aumentata grazie a Oct8ne.<\/p>\n<p>Se vuoi saperne di pi\u00f9 sull\u2019importanza del supporto visivo nel servizio clienti, puoi anche leggere il caso di successo di\u00a0<a href=\"https:\/\/oct8ne.com\/it\/blog\/miro-aumenta-vendite-covisore\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mir\u00f3 Elettrodomestici (opens in a new tab)\">Mir\u00f3 Elettrodomestici<\/a>\u00a0o le ragioni per cui\u00a0<a href=\"https:\/\/oct8ne.com\/it\/blog\/caso-successo-decantalo-oct8ne\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Dec\u00e1ntalo (opens in a new tab)\">Dec\u00e1ntalo<\/a>\u00a0ha scelto Oct8ne come\u00a0<a href=\"https:\/\/oct8ne.com\/es\/blog\/personal-shopper-ecommerce-moda\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"personal shopper online (opens in a new tab)\">personal shopper online<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1693909142727{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_row_inner el_class=&#8221;gradient-color-box book-a-demo-oct8ne&#8221; css=&#8221;.vc_custom_1693909207205{border-radius: 10px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;96px&#8221; el_class=&#8221;dont-show-on-mobile&#8221;][mk_fancy_title font_family=&#8221;none&#8221; el_class=&#8221;text-on-mobile text-1&#8243;]\n<p style=\"text-align: center;\"><strong style=\"color: white !important; font-size: 32px;\">Prova gratuitamente la chat di Oct8ne<\/strong><\/p>\n[\/mk_fancy_title][vc_empty_space height=&#8221;30px&#8221; el_class=&#8221;dont-show-on-mobile&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;dont-show-on-mobile&#8221;][vc_btn title=&#8221;Prova subito Oct8ne&#8221; color=&#8221;warning&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fsecure.oct8ne.com%2FSignUp%2FStepOne%3Flang%3Dit-IT&#8221; el_class=&#8221;awesome-button move-button-center button-on-mobile&#8221;][mk_fancy_title size=&#8221;18&#8243; font_family=&#8221;none&#8221; el_class=&#8221;text-2&#8243;]\n<p style=\"font-size: 24px; color: white !important; text-align: center;\"><em>Niente carte di credito<\/em><\/p>\n[\/mk_fancy_title][vc_empty_space height=&#8221;30px&#8221; el_class=&#8221;dont-show-on-mobile&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1693909301999{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; css=&#8221;.vc_custom_1587552342725{padding-top: 30px !important;background-color: #3b3e4b !important;}&#8221;][vc_column][vc_column_text align=&#8221;center&#8221; el_class=&#8221;text-color-white&#8221; css=&#8221;.vc_custom_1608032452917{margin-bottom: 0px !important;}&#8221;]Aziende di tutte le dimensioni si affidano a Oct8ne per aumentare le loro vendite:[\/vc_column_text][mk_clients count=&#8221;-1&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1581957262650{margin-top: 50px !important;}&#8221; el_class=&#8221;contact-area&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1608634885664{margin-bottom: 0px !important;}&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f8418-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"8418\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/pages\/8305#wpcf7-f8418-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"8418\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f8418-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.3\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div id=\"form\">\n<\/div>\n<h3 class=\"white-title\"><b>Scopri i benefici che apporta Oct8ne<\/b>\n<\/h3>\n<div class=\"vc_row\">\n\t<div class=\"vc_col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nome\" value=\"\" type=\"text\" name=\"nombre\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"(+XX) Numero di telefono\" value=\"\" type=\"tel\" name=\"telefono\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email\" 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type=\"submit\" value=\"Inviare\" \/>\n<\/p>\n<span class=\"wpcf7-form-control-wrap utm_campaign\" data-name=\"utm_campaign\"><input type=\"hidden\" name=\"utm_campaign\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<span class=\"wpcf7-form-control-wrap utm_medium\" data-name=\"utm_medium\"><input type=\"hidden\" name=\"utm_medium\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<span class=\"wpcf7-form-control-wrap utm_source\" data-name=\"utm_source\"><input type=\"hidden\" name=\"utm_source\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<span class=\"wpcf7-form-control-wrap utm_content\" data-name=\"utm_content\"><input type=\"hidden\" name=\"utm_content\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<span class=\"wpcf7-form-control-wrap gclid\" 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!important;}&#8221;]Textura \u00e8 un eCommerce di riferimento del settore Home Decore. Dal 1979, tutti gli home lover hanno scelto l\u2019armonia di questo marchio per la propria casa. I suoi prodotti, all\u2019insegna della semplicit\u00e0, compongono [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8305","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"oct8ne.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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