How Saba revolutionized digital customer service in the parking sector with Oct8ne’s AI Agent

Project summary: implementation of Oct8ne’s AI Agent at Saba Parkings

• Client: Saba (Interparking Group)
• Sector: Mobility and Parking
• Tool: Oct8ne AI Agent applied to services
• Challenge: Query automation and immediate 24/7 support
• Scope: International implementation (Spain, Chile, and Portugal)
• Main Results:
  • 3,000 monthly chats resolved 100% autonomously
  • 10% reduction in traditional inquiries
  • 89% user satisfaction rate

Saba’s initial challenge: delivering immediacy and a warm, personal touch in every user interaction

Saba, a leading company in parking management, faced a common challenge in the digital landscape: providing immediate answers to repetitive inquiries from website users (prices, schedules, locations, etc.) without over-scaling its human team.

The issue was that despite the information being available on the website, users preferred to ask directly to save time. This created two main drawbacks: a potential leak in the digital booking funnel and a saturation of routine tasks for the offline customer service team. Furthermore, the parking sector operates within a very short planning window; clients usually book at the very last minute, meaning that not receiving an instant response meant losing the sale.

As Jordi Tomás, Head of eCommerce at Saba, points out:

“We were looking for a solution capable of understanding the user’s intent at that exact moment and giving them an immediate answer. Digital users demand high immediacy. They couldn’t be sending an email to ask a question about a product and waiting for a reply; it had to be much more fluid so we wouldn’t lose that momentum..”

The Solution: A Proactive, Empathetic, and 24/7 AI Agent

To tackle this challenge, Saba trusted Oct8ne’s AI Agent to implement a Chatbot capable of understanding the user’s purchase intent from the very first minute.

The chatbot was trained to provide fluid, predictive, and close guidance, steering the customer step-by-step through the website before they hit a roadblock. The project was successfully deployed in three key markets: Spain, Chile, and Portugal, adapting to the local context and pricing needs of each country.

Unlike the rigid automations of the past, Saba’s approach prioritized humanizing the channel. In the words of Jordi Tomás:

“It shouldn’t feel like an AI. Our virtual assistant is designed so that the conversation flows naturally, just like talking to a person. No menus, no numbered options. Just questions and answers in real time. This allows us to offer a close, personal touch alongside immediacy.”

The results: quantitative success and large-scale automation

The integration of Oct8ne’s AI chatbot exceeded Saba’s initial expectations. The main milestones achieved with Oct8ne’s AI Agent are:

• High Autonomous Resolution: The AI Agent currently manages an average of 3,000 queries per month 100% autonomously, resolving doubts without human intervention.
• Team Optimization: A reduction of over 10% has been achieved in the volume of queries reaching traditional customer service channels.
• Excellent User Reception: Feedback has been overwhelmingly positive, recording an 89% satisfaction rating. Users primarily highlight the speed and clarity of the answers.
• Full Availability: 24/7 support coverage on the digital channel.
• Lead Generation and Commercial Impact: Although the goal was to provide real-time information to users, the chatbot has turned into a powerful lead generation tool, allowing the offline team to follow up on and close complex or tailored sales later on.

Pepi Muñoz, Content & Social Media Manager at Saba, highlights the operational value the tool has brought to the internal ecosystem:

“It saves the user from having to think about where to find the information on the web. The chatbot automatically manages the most frequent queries, allowing the human Customer Service team to focus on cases that truly require more specialized attention.”

Thanks to this strategic impact, the company has consolidated a position of technological leadership in its sector, as Jordi Tomás concludes:

“We are the first company in the parking sector to incorporate an AI Agent, at least in Spain, and we are among the first at a European level. This reinforces our positioning and our brand strategy to be closer to our customers and provide them with the best possible service.”

The future: toward agentic commerce

For Saba, this milestone with Oct8ne is just the starting point. The strategy is already evolving toward agentic sales models, where Artificial Intelligence transcends a purely informative role. The medium-term goal is for the assistant to actively recommend the best product based on the user’s needs and lead them directly to the checkout to complete their booking with a single click.

Companies of all sizes trust Oct8ne to increase their sales: