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Tips e-commerce

Payment methods for your online business that you might not know
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By Beatriz Rojo
In Uncategorized
Posted 13 December 2016

Payment methods for your online business that you might not know

In this article we’re not going to talk about the typical payment methods that everyone knows, like TPV, PayPal, wire transfer, or cash on delivery. Instead, we’ll go more in-depth: the latest [...]

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How to avoid post-holiday returns
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By Beatriz Rojo
In Uncategorized
Posted 30 November 2016

How to avoid post-holiday returns

We haven’t gone crazy with Black Friday and Cyber Monday sales, but the busy season isn’t over yet. Now, with the holidays coming, purchases go from being compulsive to well thought out and the [...]

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Six essential trends for e-commerce in 2017
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By Beatriz Rojo
In Uncategorized
Posted 25 November 2016

Six essential trends for e-commerce in 2017

2017 will be an exciting year for e-commerce, just like 2016 has been. What’s coming up isn’t only international globalization and explosion. At the technological level, a real revolution is [...]

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How to increase conversions by optimizing your e-commerce’s prices
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By Beatriz Rojo
In Uncategorized
Posted 18 November 2016

How to increase conversions by optimizing your e-commerce’s prices

We have talked a lot about techniques and strategies to increase e-commerce conversion. We’ve mentioned increasing usability, re-marketing, cross-selling or up-selling and a big etcetera of [...]

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How to tell the story that defines my brand
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By Beatriz Rojo
In Uncategorized
Posted 10 November 2016

How to tell the story that defines my brand

Something that’s usually forgotten in an online store is the “who we are”, which is one of the most important aspects. Defining who is behind the brand is the only human contact we have with the [...]

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How to launch an online business on a low budget
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By Beatriz Rojo
In Uncategorized
Posted 28 October 2016

How to launch an online business on a low budget

We’re going with a classic among classics, a question that you’ve probably asked yourself a million times, “How can I launch an online business on a low budget?” There’s no magic formula, just a [...]

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How to define KPIs in an e-commerce strategy
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By Beatriz Rojo
In Uncategorized
Posted 24 October 2016

How to define KPIs in an e-commerce strategy

KPIs are key performance indicators that are designed so we can visualize how a business progresses and meets objectives. In e-commerce we can quantify these goals in different areas like sales, [...]

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Web analytics: What you can’t measure, you can’t improve
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By Beatriz Rojo
In Tips e-commerce, Tips e-commerce, Tips e-commerce, Tips e-commerce, Tips e-commerce, Tips e-commerce, Tips e-commerce, Tips e-commerce, Tips e-commerce, Tips e-commerce
Posted 14 October 2016

Web analytics: What you can’t measure, you can’t improve

We’ve all heard that we need to measure our actions but do we really know what that means? Some beginners in e-commerce and a few veterans have maintained this story, but don’t know how it [...]

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How to increase telephone conversions
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By Beatriz Rojo
In Uncategorized
Posted 10 October 2016

How to increase telephone conversions

Sometimes we forget the telephone’s role as a business strategy but the truth is, for many e-commerce businesses, it continues to be a great conversion tool that, in many cases, can be superior [...]

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The complete survival guide for Black Friday
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By Beatriz Rojo
In Uncategorized
Posted 7 October 2016

The complete survival guide for Black Friday

Black Friday has established itself amazingly and is already an important date. But before this great flood of shopping, stores need to check one, two, and even three times to ensure that nothing [...]

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