FAQ: Frequently Asked Questions about automation in E-commerce
One of the greatest advantages of electronic commerce compared to offline retail is the power of automation in e-commerce. We’ll clarify some frequently asked questions below.
The goal of this article is to answer certain recurring questions about an aspect that isn’t always the most optimized in the majority of digital marketing teams.
WHAT IS AUTOMATION IN ECOMMERCE?
This is the first question we need to clear up. We understand automation to mean the use of tools, programs and methodologies that allow certain processes to take place independently, without human intervention.
This is particularly applicable to e-commerce, which in most cases is self-managed. The user can access and make purchases without anyone’s help. We outsource commercial activity and advice to our online store.
WHY AUTOMATE AN ECOMMERCE?
This is based on two main criteria: productivity and profitability and is basically what anyone in charge of an e-commerce is looking for.
Applying this strategy transversally to our business lets us free up human resources. We’ll use it as a tool in charge of performing less skilled or repetitive tasks so human errors are minimized. Thanks to this strategy, the workload can be balanced in a way that makes our team and their creativity more readily available.
CAN YOU AUTOMATE EVERYTHING?
It’s not yet possible to create an online store that is managed 100% automatically, but we’re actually not far from it.
Automations are present in virtually all phases and events of business. It can be applied to recruitment, conversion, logistics, customer service, post-sales service, etc.
Everything can be automated, if only partially. This is the chatbot philosophy, that lets you answer questions and transfer the communication to an operator if necessary.
IS A DEVELOPER NECESSARY TO AUTOMATE ECOMMERCE?
The growth of electronic commerce has led us to a scenario that was unthinkable a few years ago. There are more and better tools that can be easily integrated with our online store.
Even with solutions as advanced as the ones we’re discussing, someone with minimal knowledge will be more than capable of implementing strategically complex steps.
IS IT EXPENSIVE TO AUTOMATE AN ECOMMERCE?
Let’s start with an important detail: never see automation as an expense, in reality it’s an investment that pays for itself fairly quickly.
That said, we can dig a little deeper into the answer. Obviously, the budget will vary considerably, depending on the level and aspects you want to automate. It’s not the same integrating a billing system, a dynamic repricing tool, a chatbot or automating a warehouse.
At any rate, you will find solutions with reasonable prices and even more so if we consider what they’ll bring to your business. You’ll spend less, invoice more and, in many cases, do both.
IS CONTROL LOST WHEN YOU AUTOMATE AN ONLINE STORE?
Not at all, it’s actually quite the opposite. We’re able to have a much more precise vision of how our processes work, detect their weak points and strengthen them.
The human touch isn’t lost since automations can be partial and complementary to manual actions. On the other hand, human intervention is saved for the most strategic aspects, those that machines still struggle with.
We hope we’ve cleared up your doubts by answering these 5 frequently asked questions about automation in e-commerce.
If you want to know more, specifically about how to automate customer support, our team is always available to help.