The ecommerce world in 2023
Which would be the ecommerce trends of this year?
Well… we don’t have a crystal ball to predict what is going to happen, but we have the specialist’s word to understand, based on the experience of previous years, what can we expect for 2023.
Let the specialists talk:
From my point of view, there are two trends that will grow in 2023.
The first one is the deferred payment, something we could see this during Black Friday.
There are reports from Adobe Analytics which discuss an increase of 78% in this payment type compared with last year. Given the state of the economy… All the facilities will help the conversion and will minimize the stops.
On the other hand, I don’t know how much the other trend can increase, but even if it does not become massive, it will be an inflection point this year. I’m talking about streaming sales.
We are not so bad in Occident, but in Asia, it is a strategy that increases for moments.
The most relevant trend I could see in the last few years was the one that allows the creation of business models based on subscription.
This model allows to have a long term vision and escalate the business in a controlled way.
Being able to know our monthly bill, having a number of subscribers who pay a specified amount of money, allow us to design an accurate Cash Flow forecast and define the available resources to invest month by month.
For this reason, more brands are trying to focus on models that allow increasing the client LFV.
Until recently, the subscription model seemed to make sense, only, for products with certain recurrence: consumer goods principally, food or beauty products; although we are watching fashion brands, tech and automotive.
Without going any further, the Chinese brand Link&Co offers the possibility to have a car with charges included and without entrance or permanence, for only 550€ per month.
Being subscripted to a car as having a Netflix subscription and that could be cancelled in just a moment, ¿is this sustainable?
Founder @ Bisiesto
From Bisiesto, we think 2023 will incorporate strong disruptions created by the use of AI and its professional applications.
From the creation of product images, to the use of determined chats functions, thanks to connections with these motors, promise, little by little, enhances its answers.
Even if they are not new players in the ecommerce panorama, I feel on a lot of occasions we are still not working on ecommerce key basics.
Because of this, I will be focused on the ones that will change the market.
Test AB and Analytics as key points for decision making
The medium and high volume ecommerce will start or consolidate work dynamics based on testing and analytics to have a project subject to continuous improvement.
UX study and personalized communication in a real way to win the recurrence
I also believe that the influence of the user through the study of the UX and user tests will be key in the decisions at the interface level, which, together with the right funneling and personalization and automation will be key to revenue, buyer experiences and recurrence, in this case not only for large projects, but also for emerging ones.
Decentralization of services despite caching and SEO challenges
I am very confident that at a technological level, we will continue to see the transition from monolithic page structures to decentralized solutions through microservices and such architectures, where architectures of this type, caching, server-side renderings and the way pages are served to browsers will continue to be challenges for SEO.
Ana Perez Izquierdo
Marketing Strategist Spain @ Qapla’
Geopolitical uncertainty, inflation and recession will take their toll on consumer demand in 2023, and consumers are becoming increasingly demanding and impatient. Statistics says, 75% of online shoppers expect assistance in less than five minutes and only 27% of consumers say they always receive sufficient follow-up information when shopping online. So the new trends are closely linked to providing an excellent Customer Service and Delivery Experience that supports the loyalty of already acquired customers, so valuable in times of crisis.
Automation of routine eCommerce processes, transparent customer communication and AI for more efficient logistics will be key.