If you’re thinking of creating a website, the first steps are to choose a good domain name and hosting site. Then it’s time to create the content, which is where you need a CMS or content [...]
It’s worth taking a second to get perspective on how the digital buyer’s profile has evolved in the past year. It’s been 12 months where already notable trends were consolidated and others that [...]
Remarketing is an online advertising strategy designed to show internet ads to people who have already visited your website. The goal is conversion, meaning getting them to buy. But is this for [...]
Sale promotions are so closely linked to e-commerce that it’s hard to imagine what it would be like today without them. All e-commerce marketing managers fall back on different layouts and [...]
In this article we’re going to distinguish two concepts that are often confused: the differences between chat bots and Artificial Intelligence. They are two closely related terms, but really, [...]
Building trust in your business is essential to attracting customers because, once they get to you, your products and service will do the rest. And when a company is committed to doing things [...]
We’re starting this post with a tip: if you haven’t yet gotten your e-commerce ready for Christmas, you should start right now so you don’t have problems later at a critical time of year for [...]
What emotional marketing is and what it’s based on Our emotions are behind 80% of our purchasing decisions. We think we’re doing it rationally, but neuromarketing studies based on emotional [...]
Why it’s important to have a sustainable business in 2022 Having a sustainable business has become essential, not only for our planet, but also for our companies to function properly. [...]
It’s a fairly common practice but not everyone knows how to tag products on social media and it can be pretty interesting. At this point we don’t think we need to talk about the importance of [...]
