Oct8ne Blog

One of the toughest struggles in the online environment is the generation of leads or qualified contacts with purchase intent. That’s why we’re going to take a closer look at the tool [...]

Wait, We are sure that when you read the title you thought: what else is there to know about WhatsApp at this point? Well, we invite you to read on, you’ll see that there are still things [...]

A digital marketing funnel is an online sales strategy because selling on the internet is very different from selling in a physical store. Online sales can seem colder and unfathomable to many [...]

Live shopping, live online shopping or social commerce are very fashionable terms and have been heard more since the pandemic. But what is this trend? How can you apply it to your online sales [...]

If the customer uses WhatsApp, we should use it too. It’s so simple, it’s almost too obvious. This instant messaging system may not have been a professional tool originally, but you can’t [...]

Surely you are familiar with the concept of engagement on social networks but in this article, we’re going to talk about engagement in e-commerce. More specifically, using triggers strategically [...]

If you’re thinking of creating a website, the first steps are to choose a good domain name and hosting site. Then it’s time to create the content, which is where you need a CMS or content [...]

It’s worth taking a second to get perspective on how the digital buyer’s profile has evolved in the past year. It’s been 12 months where already notable trends were consolidated and others that [...]

Remarketing is an online advertising strategy designed to show internet ads to people who have already visited your website. The goal is conversion, meaning getting them to buy. But is this for [...]

Sale promotions are so closely linked to e-commerce that it’s hard to imagine what it would be like today without them. All e-commerce marketing managers fall back on different layouts and [...]

In this article we’re going to distinguish two concepts that are often confused: the differences between chat bots and Artificial Intelligence. They are two closely related terms, but really, [...]

Building trust in your business is essential to attracting customers because, once they get to you, your products and service will do the rest. And when a company is committed to doing things [...]

We’re starting this post with a tip: if you haven’t yet gotten your e-commerce ready for Christmas, you should start right now so you don’t have problems later at a critical time of year for [...]

What emotional marketing is and what it’s based on Our emotions are behind 80% of our purchasing decisions. We think we’re doing it rationally, but neuromarketing studies based on emotional [...]

Why it’s important to have a sustainable business in 2022 Having a sustainable business has become essential, not only for our planet, but also for our companies to function properly. [...]

It’s a fairly common practice but not everyone knows how to tag products on social media and it can be pretty interesting. At this point we don’t think we need to talk about the importance of [...]

Technology has done a lot for marketing and in just a few years we’ve reached a level of sophistication not seen before. But, you know what the best thing about this is? At the same time, it’s [...]

The craziest days for e-commerce are coming soon. We know that Black Friday and Cyber Monday mark the start of the busiest time frame and we better be ready. Any tool that helps us be more [...]

We never tire of saying it: livechat can make sales, it isn’t just a customer service tool. If you’re also thinking of boosting your sales this way, we’ll tell you how you can increase them up to [...]

A good customer service strategy involves balancing two seemingly opposite aspects that shouldn’t be: sales and customer support. Many times, you tend to see both aspects as two independent [...]

We’re going to talk about one of the basic elements in any automation strategy, this time focusing on triggers. As important as they are, the truth is not everyone is used to working with them so [...]