Oct8ne Blog

We’re starting this post with a tip: if you haven’t yet gotten your e-commerce ready for Christmas, you should start right now so you don’t have problems later at a critical time of year for [...]

What emotional marketing is and what it’s based on Our emotions are behind 80% of our purchasing decisions. We think we’re doing it rationally, but neuromarketing studies based on emotional [...]

Why it’s important to have a sustainable business in 2022 Having a sustainable business has become essential, not only for our planet, but also for our companies to function properly. [...]

It’s a fairly common practice but not everyone knows how to tag products on social media and it can be pretty interesting. At this point we don’t think we need to talk about the importance of [...]

Technology has done a lot for marketing and in just a few years we’ve reached a level of sophistication not seen before. But, you know what the best thing about this is? At the same time, it’s [...]

The craziest days for e-commerce are coming soon. We know that Black Friday and Cyber Monday mark the start of the busiest time frame and we better be ready. Any tool that helps us be more [...]

We never tire of saying it: livechat can make sales, it isn’t just a customer service tool. If you’re also thinking of boosting your sales this way, we’ll tell you how you can increase them up to [...]

A good customer service strategy involves balancing two seemingly opposite aspects that shouldn’t be: sales and customer support. Many times, you tend to see both aspects as two independent [...]

We’re going to talk about one of the basic elements in any automation strategy, this time focusing on triggers. As important as they are, the truth is not everyone is used to working with them so [...]

Of all the tools commonly used in e-commerce, there is one that usually isn’t associated with conversion and it’s a strategic error not to do so. We talk about live chat and its spectacular sales [...]

Google Shopping is the ideal tool for eCommerce within the search engine ecosystem. Now we ask you: are you using it as well as you could be? Wouldn’t you like to get more out of it? We’re [...]

Optimizing Mobile SEO on mobile devices for online stores is no longer just a good practice, it’s a necessity for any business that wants to get 100% out of its resources. In fact, this isn’t [...]

Having an extensive catalog of products on our website means two things: we have a great offer and a big job ahead of us in creating the perfect product sheet. If we want customers to make a [...]

Yes, we have a new feature: our chatbot can now recommend products to users. Consumers’ needs change over time, and customer service needs to adapt to this fact because it has a direct impact on [...]

If you’re wondering what the big deal is about coviewing technology and what the use case is within e-commerce, this post is for you.

When we describe Oct8ne to potential customers and they learn it is a visual experience, we sometimes hear them respond that it sounds a lot like co-browsing or screensharing. People seem to be [...]

Summer arrives and we all start planning our summer vacation, if we haven’t done so already, even if we still don’t know what the COVID-19 restrictions will bring. But if you’re [...]

Livechat is one of the easiest and fastest ways for customers to contact your company. That it’s an immediate channel explains why 83% of customers prefer to interact through chat. These customer [...]

We talk about many fundamental characteristics of customer service: immediacy, automation, omnichannel, personalization, etc. Customers are getting more demanding and we have to adapt to their [...]

We are living in memorable times and that is especially true for the e-commerce sector. COVID-19 has accelerated both the rate of e-commerce penetration and sales growth in virtually every [...]

2020 has been a tough year. But, for the e-commerce field, it has been a very positive year. Due to the COVID-19 situation, many companies have had to switch to digital and many users – who [...]